Uniqlo have tapped a host of London creatives, entrepreneurs and individuals for the relaunch of their global flagship store on 311 Oxford Street London.

Ther new campaign ‘This Way to Utopia’ stars transgender model, DJ and cultural activist , Munroe Bergdorf, who has graced the cover of Meade in the past. She features in the  alongside the likes of London based-music artist rapper and producer Skepta, as well as Cate Underwood, Hana Tajima, Benji B and Sean Frank, photographed by Rankin.

The campaign kicks off Unqilo announcing the relaunch of their Global Flagship Store relaunch on Oxford Street (it opens on the 18th March at 8am) which will serve as a cultural hub in London, working with Tate Modern and NYS Radio along with a tonne of exclusive events. The flagship will house collections from Liberty London, before they go on sale in the rest of the world as well as other existing and new collaborations.

Uniqlo’s Fast Retailing President of Global Creative, John Jay said: “London is one of the most diverse cities in the world and a true creative and cultural utopia. At Uniqlo we believe ‘utopia’ is more than just a place, it means for self-expression, through design, creativity and cultural diversity. We wish to celebrate being a part of London and believe that our campaign ambassadors showcase this in the best way possible.”

To celebrate the launch, Uniqlo will be holding a competition ‘Unlock London’ on the 18th March. Customers can collect a postcard with a unique code on from Oxford Circus station, bring this to the flagship store and visit the rooftop where there will be an installation to house 40 London themed prizes.

Customers can also register online to receive a code. This activity is an extension of the ‘This Way To Utopia campaign, encouraging our customers to engage in the cultural and creative utopia in London, via the new flagship store.

For more details visit uniqlo.com/311/utopia.