Iconic Hasbro character Mr Monopoly announces he will be at the Oxford Street’s First Family Festival in partnership with NSPCC and Hasbro handing out an early Christmas treat of £200 gift cards to the first 50 people to Pass Go on November 6, 2016 from 12pm.

For the first time in Oxford Street’s history, New West End Company is partnering with leading children’s charity NSPCC on its world famous Christmas lights display. Hasbro has teamed up with the NSPCC who is the official partner of the 57th Christmas lights Switch-On and Oxford Street’s First Family Festival on Sunday 6 November. The length of Oxford Street will be closed to traffic all day to host a Kids Christmas VIP Day – celebrating and welcoming children of all ages.

It will be here that MR MONOPOLY will be on a life-size MONOPOLY board in the middle of Oxford Street giving the first 50 lucky people to pass GO a £200 of Oxford Street gift card.

As part of the Family Festival NSPCC will be bringing visitors and shoppers an unforgettable experience with exciting interactive activations along the street where children can enjoy balloon making, craft workshops and face painting to augmented reality photo booths and an interactive Grotto. Hasbro will be inviting children to discover the magic of friendship on the MY LITTLE PONY bus, complete with photo booth, colouring station and face painting. What’s more they can climb aboard the TRANFORMERS OPTIMUS PRIME truck and BUMBLEBEE car, before trying their luck on a life-size MONOPOLY board complete with a giant dice. Oxford Street’s stores will also be joining in with the festivities with a series of indoor and outdoor activities and one-day-only offers for kids big and small.

Christmas comes early on Oxford Street. Mr Monopoly will be handing out £200 Oxford Street Gift Cards to the first 50 people who pass Go at the NSPCC Oxford Street’s First Family Festival on 6th November.

Christmas comes early on Oxford Street. Mr Monopoly will be handing out £200 Oxford Street Gift Cards to the first 50 people who pass Go at the NSPCC Oxford Street’s First Family Festival on 6th November.

Craig Wilkins, Marketing Director, Hasbro UK & Ireland said: “We’re really excited to see MR MONOPOLY in action at Oxford Street’s First Family Festival, handing out Christmas treats. We hope everyone will enjoy the real-life MONOPOLY experience, and it’s fantastic to be a driving force in this year’s Christmas lights Switch-On and also raise awareness of NSPCC’s Little Stars campaign.

Hasbro has teamed up with the NSPCC and the New West End Company to launch their Little Stars campaign by asking members of the public across the country to donate £5 to dedicate a light on Oxford Street for someone special in their life. In doing so they will be helping the NSPCC in its mission to fight for every childhood.

The hundreds of thousands of specially created ‘little stars’ lights will twinkle and sparkle among the existing 1,778 gold and silver baubles and 750,000 LED bulbs as part of the Oxford Street Christmas display, with money raised from donations going to the NSPCC’s helplines and national services which both keep children safe and help them recover when they have fallen victim to some form of abuse. Christmas should be a special time, where children’s dreams come true. But for many the reality is very different. The campaign hopes to give more children a brighter Christmas.

To donate and name a light on Oxford Street, go to nspcc.org.uk/littlestars
Join the conversation on @oxfordstreetW1 #OXSTStars