A warming welcome to the Branded Heritage pop up store, as we see budding brands capture the eyes of Camden. Along side generating sales they are also raising funds for the Fashion Awareness Direct Charity. As you enter the shop there is a real upbeat vibe, and the Branded Heritage layout fits perfectly into the shop space.

The store offers quite an immense variety from clothing collections such as Judy Wu, TDW, Print Monkeys, and a lingerie line called Iris. Plus two accessories/jewellery brands called Only Child and Chalk, if that isn’t enough start up brand Amma is in the shop window customising trainers.

There was some great foot traffic through out the day and the CEO of F.A.D “Maria Alvarez De Toledo” came and showed her support. As the evening crept upon us the atmosphere turned more relaxed and canapés made by “Pierre’s Finest Cuisine” circled the shop floor. The fashion VIP’s, stylists, media, bloggers and press networked together whilst filming proceeded in the shop front. Amongst the guests was TV presenter “Gail Porter” and CEO, Editor-In-Chief of Fashion Plus Magazine

CMG Global organised the pop up shop event as a part of a bigger project, which is the Branded Heritage documentary. The overall aim of the project is to raise awareness of British fashion and branding so we can bring manufacturing back to the UK. Come down to the shop and see how gifted the designers of Britain really are.

BH

Featured Brands

Only Child – Only Child is designed and made by Kelly Jackson who has worked for high profile brands like Alexander McQueen. Kelly’s knowledge and curiosity for the supernatural combined with her understanding of the fashion industry led to the brand creation. Only Child products have been worn on celebrities such as Rita Ora, Ellie Goulding, Lily Allen, Cara Delevingne, Jamie Winstone, Mary Charteris, Ella Eyre and Demi Loato.

TDW – Marcus Mosi designs Time Don’t Wait clothing. Most the artwork and exclusive designs shown on the ladies and men’s collection are based around concepts of time. “Don’t waste time wishing you followed your dream, time don’t wait for no-one. The Time is Now” – Marcus Mosi

IRIS –Iris has been creating hand-sewed lingerie from an East London based studio since 2012. Iris founder and designer Ellie Simpson-Gray likes to develop female figure flattering shapes with luxurious fabric all supplied in the UK.

Judy Wu – Judy Wu was raised in Shanghai before she came and studied fashion in London where she graduated in 2009. After further development of her pattern cutting and design techniques she released her debut Autumn/Winter 2013 collection. Judy now currently has her designs being sold at the Wolf and Badger boutiques in Notting Hill and Mayfair.

CHALK– Chalk founders and designers Hazel and Malaika are two London based architects. Their unique crafted jewellery collections are inspired by architecture design and pattern.

Amma – Amma who have only launched recently is made up of Gemma Hutchinson and Adrian Boal, they use fabric paint to custom hand design trainers.

Printmonkey-©‐Printmonkey was founded in 2011 by two ladies called Karen and Ruth in North London. The brand is now based out of Shoreditch, East London, they like to design bold but simple to the eye graphics.

Mafrika-©‐ Mafrika was only set up in July 2014 by a lady called Sadia, all the fabrics which she uses are sourced from markets in Malawi.

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